> For the complete documentation index, see [llms.txt](https://lionstudios.gitbook.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://lionstudios.gitbook.io/readme/features/ads.md).

# Ads

Lion Ads is an optional, but recommended, module built on top of the [MAX SDK](https://support.axon.ai/en/max/unity/overview/integration/) that standardizes ad initialization, loading, and tracking across Lion Studios titles. It handles the core ad lifecycle for you and automatically sends the required Lion Analytics ad events, helping reduce integration time and common implementation issues. Lion Ads also supports our BidSmart system, which can improve monetization performance when enabled.

Lion Ads is not intended to replace your game’s ad logic. Instead, it works alongside your existing gameplay and ad decision-making flow by handling SDK-specific integration requirements and reducing ad-related boilerplate code in your project.

We understand that many developers already have their own ad managers in place. To make adoption easier, we have also provided a migration guide that you can refer to [here](/readme/features/ads/how-to-convert-to-lion-ads.md).


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